The SEO world has two types of practices that seek the same goals through different means — increasing organic web traffic. However, they produce quite different consequences. They are known as the White Hat and Black Hat SEO techniques. White and Black Hat are in fact two sides of the same coin. The first one, […]
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For a thousand of years writing has been a form of communication. The way it’s interpreted has been changing for a while now. From ink on parchment to typesetting on paper to inkjet on gloss, the written word has progressed a lot, but the way of storytelling remained pretty much the same. Nowadays, there is
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What are your brand’s stories? #ApostrophesMatter Let’s step into the world of brand storytelling a bit. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, it’s a place where many of us content marketers feel a little hamstrung. You see, when people get together to talk about telling a “brand
The Big Difference an Apostrophe Makes in a Brand’s Stories Read More »
It’s important to understand the differences and similarities between push marketing and pull marketing. In simple terms, push marketing entails the marketing actions that promote products and services. With pull strategies, marketers hope to provide products or services that will draw consumers in by the power of the brand. Push Marketing Examples Push marketing is
My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid and organic search tactics to
Home / Hosting / SiteGround With WP Rocket Cache – Does It Make a Difference? Is It Worth It? By Colin Newcomer June 21, 2019 If you’re hosting your WordPress site at SiteGround, SiteGround gives you multiple ways to optimize your site for performance. First, you get built-in caching via SiteGround’s SuperCacher. Then, SiteGround also
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Does your marketing strategy include search optimization? If not, your business is invisible to people searching online. That’s a big mistake, especially when you consider that there are tens of thousands of searches on Google every second of every day. Search optimization helps search engines understand your website. The engine then determines if your site is helpful to users. Successful
Council Post: SEO Versus SEM: What’s The Difference? Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
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If I could wave a magic wand, I’d instill the leadership and business principles needed to be successful into each entrepreneur at a very young age so they have time to exercise those new skills. Of course, that’s not going to happen. But the next best thing is for entrepreneurs who are further along the
In this digital world, many technologies are pacing at the roller coaster ride. There is no denying the fact that the internet has brought us much closer to make our task more accessible, just as the “Click on the button.” For the seamless performance of Internet services, Website hosting is a must!!! It’s just about
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