Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses — Audience Research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take […]
Clustering Users for Enhanced Audience Segmentation Read More »
Google (NASDAQ: GOOGL) has released a new redesigned app that promises a seamless customer engagement experience. A Look at the New Google My Business App The new Google My Business app will allow small businesses to engage with people who find them on the search engine from one Business Profile location. The new Customers tab
PayPal (NASDAQ: PYPL) and American Express have expanded their strategic partnership to deliver an integrated experience for users of both companies. PayPal and American Express Expand Partnership Businesses and consumers will be able to sell, buy, pay, accept payments, send, receive and even allow cardholders to use Membership Rewards points when shopping with PayPal merchants. For American
PayPal Says Digital Payments Features Enhanced with Amex Partnership Read More »
Facebook has provided some new insight into its advancing efforts to stop the spread of child exploitation content on its platform. Source link
Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot
Product Marketing Strategy is Enhanced by Sales Enablement Read More »
Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted
Elevate Connection With Enhanced Paid Tools for Facebook and Instagram Read More »
Proper employee onboarding and training can make a tremendous difference in your company’s profits and customer satisfaction scores. However, a quick glance at the latest American Customer Satisfaction Index shows that there is a big disconnect between current training programs and quality customer service. The industry with the highest overall satisfaction score, full-service restaurants, still
Boost Customer Satisfaction with Enhanced Training Techniques Read More »
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what
Enhanced Tracking for Analyzing Your Content’s Impact Read More »
Please welcome to the stage: Yoast SEO 7.4! In this release, we’ve squashed a number of bugs and focused on enhancing the way Yoast SEO works with Open Graph images. We also made some other enhancements that improve the way the plugin functions. Happy updating! Improved handling of images Images are very important for several
To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content.
Enhanced Existing Content Marketing: How To Keep Your Content Healthy Read More »
