Brian Dean

30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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Effective SEO Techniques that Work in 2019 & Beyond

UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it. …

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2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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Effective SEO Techniques that Work in 2018 & Beyond

UPDATED! One of our most popular posts in 2017, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2018!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could …

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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done …

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Enhanced Existing Content Marketing: How To Keep Your Content Healthy

To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content. …

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Content Saturation: How Your Content Marketing Can Succeed [Research]

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information …

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Cinderella Makeover Content Marketing: How To Transform Neglected Content

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt …

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Blog Post Idea Generation You Can Use

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page …

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5 Top 2017 Marketing Trends And 2018 Marketing Implications

To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract …

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