ephemeral

The Power of Ephemeral Content Strategy (How to Keep Your Audience Hooked)

What is the definition of efficient marketing content? To say it in simple words, that would be an appealing and memorable image/video/text that is presented to the audience on multiple occasions in a long period of time. How does ephemeral content, one of the biggest digital marketing trends right now, fit into this story? Why …

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Ephemeral content on Instagram Case Study

Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it. As a short-lived content, ephemeral content gains many users …

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How to Create an Effective Ephemeral Content Strategy

Here’s maybe the best paradox you’ve ever heard: ephemeral content is here to stay. Although individual pieces of ephemeral content are fleeting by nature, the trend is powerful and still gaining traction. In fact, the concept of elusive content is one of the biggest social media trends in 2018. What is Ephemeral Content? If you’ve been …

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4 Ways Ephemeral Content Can Boost Your Brand Awareness

It may seem like decades ago, but ephemeral content only debuted in 2011 – thanks to a little called Snapchat.  Originally known as the app for sending disappearing messages, Snapchat has changed drastically since. It added numerous features such as photos, videos, chat and filters, and grew to reach an astonishing 190 million daily active users.  What remained the same …

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How to Turn Instagram Followers into Customers with Ephemeral Content

Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who …

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