March 3rd, 2020 Marketing Erica Perry Our industry faces an entire generation growing up with Stories as a preferred way of forging digital relationships. They’re more private, comfortable, foster a greater sense of trust and loyalty, and above all ephemeral stories live for a moment in time versus in the feed forever. They first appeared […]
Why LinkedIn is Bringing Ephemeral Marketing into the Business World Read More »
Twitter’s head of product Kayvon Beykpour has discussed some of the options the platform is considering in regards to new tweet content controls. Source link
What is the definition of efficient marketing content? To say it in simple words, that would be an appealing and memorable image/video/text that is presented to the audience on multiple occasions in a long period of time. How does ephemeral content, one of the biggest digital marketing trends right now, fit into this story? Why
The Power of Ephemeral Content Strategy (How to Keep Your Audience Hooked) Read More »
Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it. As a short-lived content, ephemeral content gains many users
Here’s maybe the best paradox you’ve ever heard: ephemeral content is here to stay. Although individual pieces of ephemeral content are fleeting by nature, the trend is powerful and still gaining traction. In fact, the concept of elusive content is one of the biggest social media trends in 2018. What is Ephemeral Content? If you’ve been
How to Create an Effective Ephemeral Content Strategy Read More »
It may seem like decades ago, but ephemeral content only debuted in 2011 – thanks to a little called Snapchat. Originally known as the app for sending disappearing messages, Snapchat has changed drastically since. It added numerous features such as photos, videos, chat and filters, and grew to reach an astonishing 190 million daily active users. What remained the same
4 Ways Ephemeral Content Can Boost Your Brand Awareness Read More »
Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who
How to Turn Instagram Followers into Customers with Ephemeral Content Read More »
Ephemeral content is content that has a limited lifespan. Unlike a blog or a web page that stays up indefinitely, ephemeral content is usually up for 24 hours or less. For many marketers, this seems completely counter-intuitive. Traditional marketing has always focused on content that lasts and can be recirculated well into the future. However,
What is Ephemeral Content and What Can It Do for Your Business? – Small Business Trends Read More »
For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish! Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges. Earlier, all brands needed to do was capture the interest of their audience for a couple of seconds, and
Why your brand should adopt an ephemeral content strategy Read More »
