The retail industry is no stranger to artificial intelligence (AI). According to Deloitte, over a third of major brand leaders use AI to improve their business. And while flashy applications like virtual reality often get all the hype, companies can actually get better return on investment (ROI) from the AI applications working behind the scenes. What’s more, the […]
A Look at How Tech is Driving Commerce Experiences Read More »
With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when
Three great product search experiences powered by machine learning – Econsultancy Read More »
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more relevant: consumers are also
Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years. Yet, when it comes to devising a mobile marketing strategy, many find it difficult to know where to start and how to ensure that their brand is truly ‘mobile ready’. To help, Econsultancy recently held a
Mobile continues to offer new experiences, but speed is still key – Econsultancy Read More »
Running a SaaS (Software-as-a-Service) company is fun. It’s usually created by a couple tech enthusiasts with a great idea and extensive coding knowledge. Getting those first few customers feels amazing, and your core focus is on making them happy. They’ve got your cell number and you’re just a phone call away for anything they need.
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are on the rise, and brands are scrambling to understand to deepen brand-to-consumer engagement. This article will explore three ways brands can make the
Want to create better experiences and brand loyalty? Lean on your data Read More »
Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers
Build more emotionally engaging experiences with a personalized data strategy Read More »
Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO (search engine optimization), marketers look to spend their money on
What Marketers Can Do For Stronger Shopper Experiences Read More »
As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, engage and delight. But, hey, we’re all human. We all shop. We all have experiences with brands — and when we view those experiences through the
3 ways customer data drives more impactful brand experiences Read More »
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from
CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences Read More »
