Experiences

Qualtrics and Adobe add new integration for improved data and customer experiences

SEO BLOG /

Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch Thursday. “Qualtrics makes it easy for organizations to not only gather customer feedback, but to predict the actions that their customers will take,” said Cody Crnkovich, head of platform partners and strategy at Adobe in a statement. “By introducing […]

Qualtrics and Adobe add new integration for improved data and customer experiences Read More »

How digital is shaping customer experiences in the beauty industry – Econsultancy

beauty, customer experience /

The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before. In order to break through, beauty brands today are

How digital is shaping customer experiences in the beauty industry – Econsultancy Read More »

How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy

customer experience, digital strategy, ecommerce, Innovation and Trends /

Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition. In recent years, Swarovski has taken steps to modernise its image somewhat; shifting its focus to target a younger, more digitally-savvy demographic. One of the main reasons

How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy Read More »

Here’s how you build creative video experiences for a multi-screen world

Channel: Video, Marketing Strategies Column, video /

Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Interesting Man in the World,”

Here’s how you build creative video experiences for a multi-screen world Read More »

The retailers and brands delivering first-rate mobile AR experiences

A-From MTT, Augmented & Virtual Reality, Channel: Mobile, E-Commerce, Internet Marketing Industry, MarTech Conference, Mobile Marketing /

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said

The retailers and brands delivering first-rate mobile AR experiences Read More »

Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO

ArtificialIntelligenceTrends, BrandBuildingPro, CEOTrends, CIOProNews, CloudRevolutionUpdate, CTOUpdate, CustomerExperienceNews, CybersecurityUpdate, DatabaseProNews, DevNews, DevWebPro, EnterpriseWebPro, IT, ITManagementNews, ITProNews, Jennifer Tejada, machine learning, MarketingAI, MobileDevPro, PagerDuty, SecurityProNews, SysAdminNews /

PagerDuty began trading on the New York Stock Exchange for the first time this morning and is now trading at more than 60% above their IPO price of $24. That gives the company a market capitalization of more than $2.7 billion. PagerDuty offers a SAAS platform that monitors IT performance. The company had sales of

Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO Read More »

The importance of personalized experiences: Interview with Michal Szaniecki

Digital marketing strategy, Personalisation, website personalization /

“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding of the customer journey and how they can offer personalized interactions. Knowing your customer and

The importance of personalized experiences: Interview with Michal Szaniecki Read More »

McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

A-From MTT, Analytics, Channel: Martech: Analytics & Data, E-Commerce /

In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks

McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences Read More »

Martech can deliver personalized consumer experiences, but humans are still required

Analytics & Marketing Column, Channel: Martech: Analytics & Data /

In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name a few. But the most challenging is delivering contextually-relevant content. Brand marketers are beginning to see help come from artificial intelligence. The talk of AI and martech isn’t

Martech can deliver personalized consumer experiences, but humans are still required Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com