Expert

4 Expert Influencer Marketing Tips That Will Transform Your Campaigns

Influencer marketing, SEO BLOG /

Just as marketers were coming to grips with digital advertising, their task is becoming difficult again. According to PageFair, 615 million internet users now block ads on their computers and mobile devices. Google recently turned on automated blocking of intrusive ads for its Chrome browser, which is used by more than half of internet users. […]

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10 Expert Tips for Using Social Media as a Public Relations Tool

SEO BLOG, Social Media /

A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. But in some cases, those different categories tend to overlap. This is especially true when it comes to social media and public relations.

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Career Management – How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast] : Marketing Podcast

Career Management, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Laurence Shatkin, PhD, has been a writer and researcher in the field of career and education information for 35 years. He’s a well known career expert, and he has written and co-written more than two dozen books about careers, and

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An expert on loyalty programs has a warning for blockchain startups

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs offered by brands. In most cases, brands would have to participate in the

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Close Deals Faster and Get Paid Quicker with this Expert Advice

Sales, SEO BLOG, Sponsored /

As a small business, simplifying each interaction with your customers, partners and vendors goes a long way to making the process more efficient and enjoyable. A recent webinar titled, “Make it Rain Money: Close Deals Faster and Speed Up Collections” provides some great insights into how you can make this happen. The webinar was moderated

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Marketing Strategy – The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, Marketing Strategy, SEO BLOG, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lucy Wyndham Read wanted a “no excuses” approach to fitness… so she joined the military. Mission accomplished: She quickly mastered the challenging fitness regimen and became a corporal, tasked with helping new recruits to get in shape.  After her fiancé,

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This Ivy League Expert Shows How Storytelling Is Key in Any Business – Do You Know How to Use It?

Marketing, SEO BLOG /

Lots of people think they’re good storytellers, but not everyone has the gift. The truth is that many of your friends may just be suffering through your boring ramblings. There are components any good narrative needs: the story needs a structure, you need to make an emotional connection with your audience, and there has to

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It’s Best to Avoid April Fools Day Pranks at your Business, Expert Says – Small Business Trends

Management, SEO BLOG /

April Fools Day falls on a Sunday and a holiday this year. But this won’t stop people from “celebrating” this day of practical jokes anyway — perhaps in the office come Monday! April Fools Day Pranks at Work There’s a chance some pranksters at your office are already hard at work on a hilarious gag

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