Communicating with customers is a key part of any marketing strategy. But it’s not just about marketing to new customers. Your strategy should also focus on retaining current customers and turning them into enthusiastic brand advocates. Here are some expert tips from members of the online small business community to help you shape your strategy. […]
10 Expert Tips for Communicating with Current and New Customers Read More »
Here are six expert tips to help you maximize your influencer marketing efforts. Source link
6 Expert Tips to Help Boost Your Influencer Marketing Campaigns Read More »
Building your marketing plan is like putting together the pieces of a puzzle. One piece might be video marketing. Another might be email marketing. And there might also be some related to social media and content creation. To help you put together those pieces in a way that makes sense, check out this week’s top
10 Expert Tips for Putting Together Your Own Digital Marketing Puzzle Read More »
Content marketing can be a tricky strategy for small businesses to master. Not only do you need to actually create content that’s both relevant and effective, but you also need to find ways to get that content in front of potential customers. SEO, social media and collaboration can all be effective strategies in this area.
10 Expert Suggestions for Getting Your Content Found Read More »
For roughly 200 years, the U.S. Supreme Court has resolved disputes arising from companies selling products across state borders. The conflicts often center on the preservation of interstate commerce and a state’s ability to govern itself. A notable case occurred in 1992 when the state of North Dakota sued Quill Corp., an office-supply firm, which
Sales Tax Expert on Impact of Supreme Court’s Wayfair Decision Read More »
People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.
According to the IAB Digital Video Center of Excellence, brands and agencies saw how valuable digital marketing was in 2017 for targeting and connecting to niche audiences. And this was especially the case with video ads. Research from this year says when a business sets aside a video advertising budget for “its most important product”, 23%
Expert Advice: How to Use Social Media Video Ads Effectively Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nancy Duarte is an expert in presentation design and a principal of Duarte Design, where she has served as CEO for more than two decades. Nancy speaks to audiences around the world about how to increase the impact of their
There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one.
A Q&A With Product Positioning Expert April Dunford Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Every brand’s Facebook reach took a huge hit the last time the social network adjusted its algorithm. Organic posts haven’t achieved the same traction since, but there are ways you can strategically use promoted posts and ads to drive engagement.
