Aaron here – director of acquisition on the marketing team at WordStream. Last month I had the pleasure of speaking with WordStream customer Jessica Richardson, the director of marketing for Murphy Law Firm, about her business and her advertising strategy. We covered a lot of ground, from her challenges as a marketing soloist to the […]
Customer Spotlight: Growing a Law Firm as a One-Woman Team Read More »
While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a huge role overall in the process of branding. Simply put, your brand’s visual identity should positively distinguish your firm from the competition. The origins of branding are all about distinguishing one cattle from the next.
How to Know When Your Firm Needs a Brand Refresh Read More »
parthshah000 / Pixabay Building and maintaining relationships with new and existing clients is top priority for all B2B firms—regardless of the industry. Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in
7 Considerations When Choosing a CRM Solution for Your B2B Firm Read More »
Reviews are an essential part of doing business online. They heavily influence consumer buying and local rankings. But as Joy Hawkins points out, using rewards or other incentives to help generate them is a bad idea. A law firm in Louisville, Kentucky Winton & Hiestand Law Group, had the vast majority of its reviews on Google
Law firm that used contest to solicit Google reviews sees all but one disappear Read More »
Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data Protection Regulation (GDPR) and ePrivacy
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm Read More »
Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022. Because the product is grounded in full-funnel analytics, Simply Measured gives social teams
Sprout Social Acquires Social Analytics Firm Simply Measured Read More »
All the talented entrepreneurs in America aren’t living in just three cities. Yet, nearly 70% of venture capital goes to startups in New York, Boston, and San Francisco. That lack of funding creates several outcomes, a few of which are particularly bad: In other words, if talented entrepreneurs starting companies outside of those three cities
Cybersecurity expert Symantec is looking to cut down on its data center costs by moving some of its workload to Microsoft Azure. The deal between the two companies, which was revealed on Monday, would see Symantec delivering its Norton product line to its customers from Azure. Microsoft announced that Symantec has already moved “105 critical
Microsoft Azure Wins Big, Lands Deal With Cybersecurity Firm Symantec Read More »
If you’re a small business, the notion of working with an SEO firm might seem intimidating, or over-ambitious. In reality, a SEO firm is just what you need to succeed. Search engine optimization campaigns are best run by those with years of experience; while you can attempt one yourself, it’s likely to be costly in
7 Reasons Why Small Businesses Should Hire an SEO Firm Read More »
Marketing started as a side job for Dallin Cooper, but as he dabbled in search engine optimization, he said he realized he could use his hobby to improve the local business economy. “I was starting school, and I wanted to do something besides having money go out the door,” said Cooper, owner and founder of
Laramie firm adapts small business to the digital age | Newsletter Am Read More »
