Bottom Line: Traditional HR practices won’t suffice when firms seek to attract the sometimes quirky, and always necessary, idea people. In an era when change is constant and innovation prized, idea people are key drivers of modern business. These workers accumulate knowledge in a tacit fashion wherever and whenever they can, gleaning it from on-the-job and […]
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Agile digital marketing: It’s time to consider how focusing on agility can reenergize your marketing efforts. As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised of a series of initiatives to launch throughout the year. While it is straightforward, this
Agile Digital Marketing Campaigns: A five-step framework Read More »
In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering the right product at the right price, merchants large and small
Unlike most content marketing, marrying the charming prince is the stuff fairytales are made of. So it’s no surprise that Prince Harry’s marriage to Meghan Markle, like Prince William’s marriage to Kate Middleton, has attracted lots of attention. Further, as Princess Diana’s son, Harry fuels our guilty desire for related news and gossip. Like Kate Middleton,
Content Marketing Fairytale Framework: What Royal Weddings Can Teach You Read More »
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’ Read More »
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s
PageFair on IAB consent framework: ‘Violates GDPR’ Read More »
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent
IAB Europe unveils its GDPR Transparency & Consent Framework Read More »
The EAST framework combines behavioural economics with other sciences and psychology to truly understand and influence behaviour change Behavioural economics is nothing new in marketing, having been a fundamental industry discipline for the past few decades, but there’s a new kid in town and it’s behavioural economics, supercharged. Behavioural Insights (BI) has long been a tool for
How to apply EAST: A behavioural insights framework to improve customer experience Read More »
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our
A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas) Read More »
Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy It’s perhaps the most significant section of your marketing strategy as you look to create a formal, documented paper where you intend to formally “introduce your customer to the organization” – to embrace Market Orientation. Market
