Google

Official Google Webmaster Central Blog: Rolling out mobile-first indexing

crawling and indexing, Mobile, Responsive Web Design, SEO BLOG /

Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version […]

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Why Google Shopping is dominating retail search marketing

Adthena, Amazon Shopping, Google Shopping, partner, PPC, SEO BLOG /

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages

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Google Ad Grants changes and your PPC strategy: Where to go from here

A-From SEL, Channel: SEM, Column: Paid Search, Google: Marketing, Google: SEM, paid search, SEO BLOG /

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of

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Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

A-Post to Marketing Land, A-Post to MarTech Today, Channel: SEM, Google: AdSense, Google: AdWords, Google: Outside US, Legal, Legal: Privacy, SEO BLOG /

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU – Search Engine Land Thanks to Our Sponsor Source link

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More Tech Advances from Google, Salesfloor Target Small Businesses – Small Business Trends

SEO BLOG, Small Business News /

As small businesses continue to integrate more technology into their operations, new retail trends are being established. This week, Google launched Shopping Actions to increase sales for online retailers, and Salesfloor also announced a new platform for small retailers. On the point of sale side, TrueRating and Poynt have partnered up to bring the physical

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Google Introduces Shopping Actions to Help Online Retailers Take On Amazon

eCommNews, EnterpriseWebPro, google ecommerce, google shopping actions, online retailers, SEO BLOG, SmallBusinessNews, SmallWebBusiness, voice shopping /

On Monday, Google announced a program called Shopping Actions to help retailers take on the eCommerce giant Amazon. Under the program, merchants are allowed to list their products across the search engine’s platforms—Google Search, Google Express shopping service, and Google Assistant on mobile devices and smart speakers like Google Home. The program gives consumers a universal

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