Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would […]
Mike Marko of IM Consultant Services in Cincinnati, Ohio, has announced the publication of a new blog post that can be a guide for entrepreneurs and marketers on Facebook marketing services. In this blog, Marko states that in order to get the consumers’ attention, the different services offered by Facebook are crucial. He adds that
Mike Marko Publishes Guide on Facebook Marketing Services – Press Release Read More »
NEW YORK–(BUSINESS WIRE)–Feb 25, 2019–Olo, the leading digital ordering and delivery platform for the restaurant industry, today released a guide outlining best practices for delivery marketing to help restaurant brands capture market share among consumers searching for their brand. Based on a research study of more than 300 leading restaurant brands, the guide offers restaurant
If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand.
Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers
Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook is a step up from monitoring and taking action. It’s used by companies around the world to understand their customers better and inform their next marketing
Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to
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Sharing is caring! Keyword research is such an underrated task that no one is paying attention to this. Everyone is putting efforts on the On-Page SEO, link building, email outreach, SkyScrapper technique, broken link building and what not. There are tons of guide on the internet to do the link building for any blog post
How to Find Keywords That are Easy to Rank: A Keyword Research Guide Read More »
Image Source In the past, marketing has relied on advertisements written in local newspapers, or through the posting of flyers around town. Nowadays, technology is the main way that marketing is implemented for businesses across the globe. The development of technology has greatly impacted the way in which companies are able to promote their business.
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Measuring product adoption by users is critical for SaaS and Cloud companies as this is the most telling indicator of the value customers are getting from products and services. And when it comes to preventing churn and driving growth, it is necessary for companies to know which customers and users are using their products, how
Measuring Product Usage and Adoption for SaaS and Cloud – The Complete 2019 Guide Read More »
