B2B Marketers

The Account-Based Marketing (ABM) Mega Guide

February 27, 2019 ABM, ABM marketing funnel, Account-Based Marketing, AIDA, B2B Marketers, Content marketing, Customer, Marketing, marketing funnel, Marketing Funnels, Marketing Strategy, marketing team, personalization, sales funnel, sales team 0 Comments

Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself…

7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers

February 15, 2019 b2b, B2B Content Marketing, B2B Marketers, B2B Marketing, Business to Business, Content marketing 0 Comments

Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the budget for it. Generally speaking, I think this all good…

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

February 4, 2019 b2b, B2B Marketers, buyer persona, Buyer Personas, buyers, Customer, demographic, Digital Marketing, Hubspot, Lead, marketing funnel, Marketing Funnels, pain points, sales funnel, Smaply, Up Close & Persona 0 Comments

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B…

Why Successful Value Propositions Require a Team Effort

July 11, 2018 b2b business, b2b content marketing tips, B2B Marketers, B2B Marketing, B2B marketing goals, B2b Marketing Ideas, b2b marketing strategy, b2b marketing tips, b2b sales, B2B sales and marketing 0 Comments

Think about this. In your organization, whose job is it to come up with your company’s value proposition? As a lifelong marketer, I’m aware that value proposition development is widely…