Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing Read More
B2B Marketers
Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the budget for it.Generally speaking, I think Read More
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in Read More
Think about this. In your organization, whose job is it to come up with your company’s value proposition?As a lifelong marketer, I’m aware that value proposition Read More