Marketing Funnels

How to Build a Facebook Ad Funnel

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 billion. Their ad system has exceptional targeting, letting you …

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4 Questions You Can Use To Get Great Testimonials & Reviews

You do amazing work for a client, and then you don’t hear anything back. Did they like your work? Was it good enough? Are they telling your friends about it? We want the answers to be yes, yes, and yes. But even after you’ve created great work for a client, and they’re beyond happy with …

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The Account-Based Marketing (ABM) Mega Guide

Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would …

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4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …

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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore. …

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How to Build a Facebook Chatbot Marketing Funnel

You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human. …

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