Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application. Today, […]
IAB releases Augmented Reality for Marketing playbook Read More »
Search accounted for 45% of digital advertising revenues in 2018, according to the IAB. Search’s share of U.S. digital advertising revenue has been slowly shrinking over the past few years (it fell below 50% for the first time in 2016). In 2018, search accounted for 45.1% of digital ad revenues, down from 46% in 2017,
U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday. Trends driving growth Digital ad giants. Large-scale ad companies are steering a large bulk of
NEW YORK–(BUSINESS WIRE)–May 7, 2019–U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion
NEW YORK–(BUSINESS WIRE)–May 7, 2019–U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion
NEW YORK–(BUSINESS WIRE)–May 7, 2019–U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care
IAB Europe releases new GDPR consent framework for comment Read More »
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media Interface Definition) specifications to support interactive video ads and give publishers more control over their video ads offerings. Why we should care The new SIMID specifications will enable a “player-centric” model that gives playback control
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs Read More »
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all
NEW YORK–(BUSINESS WIRE)–Apr 4, 2019–IAB, the national trade association for the digital media and marketing industries, today announced that the second annual Digital Content NewFronts West will be held on September 11 and 12, 2019, in Los Angeles, California at NeueHouse Hollywood on Sunset Boulevard. The two-day event will bring together content creators, celebrity talent,
IAB Establishes First-Ever NewFronts West Advisory Board Read More »
