Importance

Importance of Digital Marketing in Today’s Time – Sophie Williams

Business is all about improving sales and reaching out to potential buyers. The internet today connects almost 40% of the world’s population. So in numeric terms, if a brand is focusing on online marketing, they can potentially reach to an estimated 4,083,105,000 internet users. The high affordability of Smartphones has also meant consumers are today […]

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the importance of first-party data and lookalike audiences – Econsultancy

Advertising, AI/Machine learning / Good To SEO

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to

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Importance of SEO in Digital Marketing

SEO BLOG / Good To SEO

If your site does not exist on the first page of search results, then it doesn’t exist. I know this assertion looks harsh because you probably know the significance of your online presence and visibility. Maybe you are doing your best to improve your brand awareness. Are your efforts bearing fruits? How can you even

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Make Your Product Sing: The Importance of UX Writing

excellent product experience, Product, product writing, user experience, user guide, UX, UX copy, UX writing, Writing / Good To SEO

If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend,

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GfK report: e-commerce strategy technical consumer goods sales graph

The importance of localizing your global e-commerce strategy

SEO BLOG / Good To SEO

One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink if your global e-commerce strategy on a local level. The growth of online shopping has slowed in some markets and where spend happens

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Importance of HTML Sitemaps for Your Website

Marketing, Technology NEWS / Good To SEO

When browsing on the internet, it is possible to come across different websites with a clustered layout. Due to advancements in technology, this problem has been solved by the use of Sitemaps. The role of a sitemap is simple. It helps to guide visitors to the different segments of your website. Whenever your guests are

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The Importance Of Monitoring Resellers

Business, Technology NEWS / Good To SEO

Ensuring that products are priced as they should be is essential for building customer trust, as any potential malpractice is quickly exposed due to the internet. Looking at your resellers, it is essential that you check on the manner they conduct their business. Why and how would you do that? There are a number of

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Importance of Barcode Scanner Technology in Today’s World

Gadgets, Technology NEWS / Good To SEO

Before the advent of barcode technology, it was a cumbersome task full of errors to track and save information about goods. In the present scenario, barcode technology is so popular that nearly every business is benefiting from it. The best part is, you do not need several barcode scanner accessories to use this technology. You

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2019 Small Business Google Search Trends Emphasize The Importance Of Local SEO

search engine optimization google, SEO BLOG / Good To SEO

You must have heard it a million times – if your business doesn’t show up on the first page of Google search results, you may as well close up shop. Though this may sound harsh to business owners who pay no attention to search engine optimization, the latest Small Business Search Trends Report published by

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The Importance of Blogging When Building a Trustworthy Brand

Blogging / Good To SEO

Do you feel a bit shackled by having an employee mindset? I did. For years. Sometimes, if you have been an employee for years or even decades, the momentum of thinking, feeling and acting like an employee seems overwhelming in moments. How can you work for free, for years? You need to get paid for

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