Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the […]
Better data vs. big data: The importance of taking a lean data approach Read More »
Data security is an urgent concern for enterprises, but it’s even more important for firms processing patient data, Peter Ertl of Pregenerate explains. Peter Ertl is the chief technology officer at Pregenerate, a company that uses scalable organ-on-a-chip models to replace animal testing in pharmaceutical research for arthritis treatments. The company uses human cells in
‘Patient data security is of the utmost importance’ Read More »
Albert Abello Lozano is Head of Marketing Automation and Technology at Treatwell. He is set to speak at this year’s Festival of Marketing, all about Treatwell’s automation strategy, and its impact on the wider business. Here’s a little teaser from Albert, with much more to come at the Festival, which is happening on 10th and 11th
Give back to your community and obsess over your data, those are two of the many tips given by Wil in this interview. Please visit Search Engine Land for the full article. Source link
Video: Wil Reynolds on the importance of data with search campaigns Read More »
Reskilling is turning out to be imperative in the coming decade. If you look at the latest industry statistics, you’ll be astonished at how much reskilling/retraining your employees will require if they are to remain relevant in the job market. According to the recent GO-Globe statistics, 70% of current works will find themselves out of
Free-Photos / Pixabay Jump in! The Water’s Fine! Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on the psychological principle of Informational Social Influence. In essence, the principle states that when people are unsure of how to act, they tend to imitate
Social Proof Strategies and Their Importance in Ecommerce Read More »
What are your priorities in terms of product innovation to make Act-On an even more competitive platform? One of the things that I’ve seen in my career is that there is a tendency for companies to focus on too many objectives, and that’s something that I saw with my team when I first came on.
The Importance of Customer Obsession in Product Development Read More »
Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local SEO will help your targeted audience understand and recognize your
The Importance of Being Consistent Across the Web Read More »
Tactics that worked a few months ago may fall flat today, and insights that were important last year may have faded into irrelevance by this year. ORLANDO, Fla. (PRWEB) September 05, 2019 SEOHost.net, a domain registration, SSL service, and SEO hosting provider, is reminding clients that they should carry out regular audits of their
COO of SEOHost.net Stresses Importance of Thorough SEO Audits Read More »
At first glance, an official return policy might seem like one of those tedious administrative items that is easier to ignore than implement. In reality though, a retail business’s return policy intersects with everything from the business’s reputation to employee satisfaction, and even the rates the business pays on credit card transactions. For these reasons
