Posted by randfish Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical […]
Optimizing for Searcher Intent Explained in 7 Visuals Read More »
Posted by TheMozTeam This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration —
Onboarding sales reps is painful — both in terms of the cost and delay in achieving return on training investment. And the cost of talent acquisition, talent management, and talent development isn’t cheap. Companies often spend upwards of $5,000 in training programs, shadowing tenured sales employees’ daily activities, and inefficiencies that are natural to a
Intent Data Improves Sales Reps Onboarding and Retention Read More »
At the beginning of the century, keyword research was quite a simple thing – webmasters could collect a wide range of all the words somehow connected with your content, and it would rank high. Search engines’ algorithms were mechanical and robotic, so, looking for the pages relevant to queries, they relied on the number of
How User Intent Affects Your SEO Ranking Performance Read More »
By Anton Koekemoer on 4 March, 2019 AntonRSA Share If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert more traffic organically. Many keyword strategies are so focused on volume that there is little thought to how and why people search.
How user intent influences your website’s SEO success Read More »
Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and
A searcher on Google who types in “jaguar” could be looking for info on an animal, a car, an NFL team, or a video game. Google attempts to understand the intent of a searcher’s query. The company recognizes the burden of providing the best results, even if the query is vague. For example, if someone
Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton
Build a Search Intent Dashboard to Unlock Better Opportunities Read More »
Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And
A guide to setting up your very own search intent projects Read More »
Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by Google. However, reading a patent can sometimes be tricky as our assumptions may not be true and the patent itself may have not been used yet. As Gary
Exploring the Role of Content Groups & Search Intent in SEO Read More »
