buyer’s journey


Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also…

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If you have a business, you are aware of the ‘marketing funnel’ which helps you tailor your sales approach to meet the specific needs of prospects at different stages of…

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There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only…

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