There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back up the cliché. According to a study from Wordstream, the average clickthrough […]
3 Ways Intent Data Maximizes Digital Ad Performance Read More »
In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth references the point in a buying cycle when the user is researching a product. It’s the moment between the stimulus that makes you aware of a product (like an
A quick and easy guide to understanding search intent for SEO Read More »
SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to
How to understand searcher intent to boost SEO rankings Read More »
Dana Naim, head of Marketing, Twiggle At first glance, search data might seem like an interesting report of the ways people are looking for your products. It presents a good reflection of the average shopper’s mindset, and may even bring up a few surprises, such as search terms that you may not have considered. Look
Six ways to boost conversions with search intent data Read More »
Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by a well set on-site analytics routine. You cannot improve what you are not measuring. This makes web analytics the most important growth tactic out there. But are we measuring enough?
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more Read More »
In a report from Forbes Agency Council, successful search engine optimization is nothing but why users are searching rather than what users are searching. SEO has always remained the best practice in response to the new customer trends and technologies, but the marketing trends have now taken a digital route. It’s all about knowing the
Is Search Intent Going to be the Foundation for Future SEO? Read More »
A successful search engine optimization strategy in the modern age of digital marketing is more than understanding what users are searching for — it’s knowing why users are searching. As marketing best practices continue to shift in the ever-evolving digital sphere, SEO best practices are becoming increasingly intricate in response to new consumer trends and
How Search Intent Can Be The Foundation Of A Successful SEO Strategy Read More »
As web users get harder and harder to engage, search intent as a marketing concept has become a hotter topic. Yet, in most cases, search intent is mentioned in e-commerce context, where you need to match your landing page to your target customer’s expectation. But where does the concept of search intent stand in content
Why You Shouldn’t Ignore Search Intent Optimization Read More »
It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Instead, you narrow your focus, targeting specific and motivated accounts with personalized marketing tactics. What’s there to argue against? Except if it
Can You Trust Third-Party Intent Data to Improve ABM? Read More »
Janice leads digital at a well-known tech company in Silicon Valley. It sells hardware such as phones, laptops, and servers to largely premium B2C and B2B consumers. The brand gave Janice one marketing objective – use content to drive leads to the sales teams. She instructs her team to create a gated white paper. About
Get to Your Audience’s Core: Know Their Content Intent Read More »
