IO

Google Announces Major Tech Advances at Annual I/O Event

Google announced a range of significant tech advances at their annual I/O developer conference this week. And while these new developments are still in their early stages, they could have major of implications – both for user discovery and consumption habits, and consequently, for digital marketers as well. Here’s a rundown of some of the main …

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Google announces ads updates for app developers at Google I/O

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion …

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