Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users — which means it’s now more popular than social media giants such as Twitter or LinkedIn.
Do you remember playing Pokémon? Super Mario? The Legend of Zelda? Sonic? While the days of the original PlayStation, Game Boy and NES are long gone, you have fond memories of playing hour after hour on those classic machines. But when it comes to video games today, you’re probably a little worried about how they …
Making the Case for Video Games and Kids: 7 Little-Known Benefits of Gaming Read More »
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. …
The little-known Amazon advertising strategy that’s changing the industry Read More »
You’re ready to kill it in the business world. You have the ideas, the drive, the know-how, but you have one thing holding you back – your small children who need your constant attention. You love them with all your heart, but you’re wondering how you’ll ever be able to rock it in the business …
10 Little-Known Productivity Hacks For Entrepreneurs With Young Kids Read More »
August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are more than 1,500 national …
Little-known Holidays Can Boost Traffic and Sales Read More »
If you use it right, Twitter can be a massive lead generation tool for your business. The problem is many don’t take the time to learn how to use Twitter effectively. They open an account, put out some tweets and then they wonder why there aren’t thousands of people flooding to their account to follow …
Learn This Little-Known Twitter Strategy to Sell to Your Competitor’s Customers Read More »
Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them all together based on demographics won’t cut it either. Typically, marketing segmentation looks squarely at a user’s buying behaviors in trying to predict their …
A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it? All that time and …
The Little-Known Reason Why Your Campaigns are Failing Read More »
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features …
10 Little-Known Facebook Marketing Features and Hacks You Can Try Today Read More »
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Using the right resources enables you to keep the “tricks of the trade” in your back pocket and stay on top of the shifting landscape. It’s no secret the next few …
5 little-known tools for a holistic digital marketing campaign Read More »
