Localization

This Statista bar graph shows how global ecommerce is growing, making website translation and localization important.

Why Website Translation and Localization are Essential to UX and Design

This is a guest post from Erica Sunarjo at TheWordPoint. With over seven years of website localization experience, I can tell you one thing for sure. Without localization, your ecommerce website won’t bring you even half of its potential revenue. Besides, without proper translation, a website just looks sloppy. If, for instance, you ship products …

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Common B2B Mistakes, Part 5: Accessibility, Mobile, Localization

B2B merchants are increasingly ecommerce focused. Among the weakness of some B2B websites are accessibility, mobile shopping, and localization. For 10 years I have consulted with B2B ecommerce companies around the world. I’ve assisted in the set up of new sites and ongoing support for existing ones. This is the fifth and final post in …

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How best to grow your markets by translation and localization

Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s easier said than done. One relatively low-cost key to foreign expansion is successful translation and localization: …

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4 essentials of an effective email localization campaign

Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most …

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The State of Translation and Localization 2019

In today’s global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. “In an increasingly digital world, organizations that can leverage language to better improve customer interaction and operations are ahead of those that can’t,” says Mike Veronis, chief revenue officer at AppTek. “While previous …

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Continuous Localization of WebCEO’s SaaS Platform, Wiki-Style

While search engine optimization (SEO) might have originated to a large extent in the English-speaking world, the marketplace is global. This was the business proposition of the UK-based software firm, WebCEO, which now provides multilingual SEO tools to 1.25 million businesses in over 150 countries. “Localization has a direct impact on SEO,” Joanne Pimanova, Director …

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How to Create a Content Localization Strategy That Will Boost Your SEO

There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience. According to the CMO Council report, 50% of marketers understand the clear need to localize content to maintain business growth …

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Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO …

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