The General Data Protection Regulation (GDPR) initiative has put customers back in the driver’s seat. Customers and prospects will henceforth own their personal data and have control over the communications they receive. As marketers, we represent the voice of the customer. The European Union’s GDPR helps us do that by focusing on the “customer first.” […]
In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Although “7 Habits” wasn’t written with email marketers in mind, the advice it offers can
With 187 million active daily users and an average use time of 30 minutes per user, you can bet that Snapchat is a good platform for your business to be active. Millennials, in particular, the younger ones, love Snapchat. A recent survey found that 78% of high school students use the app daily. What’s more,
Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes I’m always scouring Feedly, BuzzSumo, Twitter,
6 Time-Saving Apps and Tools Marketers Obsess Over Read More »
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Everybody loves a great deal. Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers have been addicted to the savings power of coupons. In fact, 97% of US consumers say they look for deals when they shop, and 92% say they are “always” looking for deals. For marketers, it’s
The Marketer’s Playbook for Working with Coupon Affiliate Websites Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is a veteran of creating and managing digital content. She’s also chief content officer here at MarketingProfs. Ann co-authored the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers
Every marketer needs data. Not that data. Marketing data. Data to help inform your strategy and better execute your next campaign. That’s especially true for social media marketers. The social space can feel like a complete lottery – one post takes off, while the next one sputters and stalls. And while it’s never a sure thing,
Driving calls with PPC: 5 mistakes most search marketers make – Search Engine Land Thanks to Our Sponsor Source link
Driving calls with PPC: 5 mistakes most search marketers make Read More »
