Most marketers say their email automation and marketing automation skills are still a work in progress and that they are not using many features effectively, according to recent research from GetResponse and SmartInsights. The report was based on data from a survey of 585 marketers (44% work for B2C firms, 19% for B2B firms, and […]
Marketers’ Use of Email and Marketing Automation Read More »
LinkedIn isn’t the social network it used to be. While the platform was once seen as the next Monster or CareerBuilder, its status as just another job site is a relic of the past. As part of LinkedIn’s evolution, the network quickly became a staple of B2B content marketing among its 500+ million users. Looking
Ultimate Guide to LinkedIn Analytics for B2B Marketers Read More »
Although Google’s algorithm is consistently scaling new heights, with the utilization of progressive machine learning and AI, a solid and effective link building strategy remains one of the most important ranking signals and a key pillar of any comprehensive SEO strategy. There are many ways to build links for SEO and some people will swear
A Complete Guide to Broken Link Building for Digital Marketers Read More »
Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Last year’s special yearend episode featuring a group of marketing stars was so popular that we’ve decided to do it
Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire.
The Email Marketer’s 4-Step Guide to GDPR Compliance Read More »
With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is
As GDPR approaches, marketers are moving away from their reliance on third-party data Read More »
Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is
As a marketing professional, you’ve most likely worked hard to build your network of connections and relationships with people who have helped open doors to new job opportunities. Networking has always been an important way for marketers to find new opportunities and grow their careers. But as the job market becomes increasingly competitive, it is
How Marketers Can Grow Their Networks Like a Pro Read More »
After two days of appearing in front of Congress, Mark Zuckerberg’s Facebook platform largely avoided any negative repercussions, it grew! Last month, Facebook experienced the biggest “scandal” in the history of the company when it was revealed that tens of millions of users had their data improperly and illegally compromised in the interests of targeting
3 things marketers can take away from the Facebook Data debacle Read More »
The European Union’s General Data Protection Regulation (GDPR) is about to go into effect, but many marketers, in Europe but especially those outside of it, are still unprepared for the May 25 deadline. The GDPR aims to protect consumer data and restrict its use by companies. That data includes name, email address, IP address, social
