Sometimes it seems that Amazon doesn’t support sellers in its marketplace. Seemingly nonstop restrictions on what can be sold in each category make it difficult for some sellers to list products. Violations and suspensions for minor infractions make sellers believe that Amazon is putting up barriers to success. Actually, Amazon does want you to succeed. […]
Align with Amazon’s strategy for marketplace success Read More »
Usefulness Content Freshness If your business is going to survive into the future, you need to win the battle for your customer’s brain. To do that, you need to be “top of mind”. John Hall, a branding expert and Forbes columnist, helps your business achieve “top
Top of Mind Helps Businesses Stay Relevant in a Crowded Global Marketplace Read More »
After recently adding a new, dedicated section for vehicles in Marketplace, Facebook has now announced that they’re also adding another dedicated tab for rental properties, as part of the continued expansion of the option. As explained by Facebook: “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds
Facebook’s Adding a New ‘Rentals’ Section to Marketplace, Expanding Opportunities Read More »
The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace. Called Marketplace Deals, it covers outdoor US and Canadian digital signage like billboards, bus shelter displays and screens in elevators and taxis. In a private marketplace, ad buyers and inventory sellers know from
Vistar launches private marketplace for Digital Out-of-Home Read More »
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The
Infutor launches a propensity marketplace of consumers interested in buying cars Read More »
Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and
Facebook third-party partnerships bring huge trove of used car listings to Marketplace Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google search location changes, GOOG earnings & Facebook marketplace Read More »
Would it surprise you to learn that one of the most popular categories on Facebook’s Marketplace is ‘Vehicles’? It makes sense, people are always looking for the best car deals, and with up to 18 million new listings being added to Marketplace each month in the US alone, and searches within the tool increasing 3X
Facebook’s Expanding Marketplace with a New Dedicated Section for Vehicles Read More »
Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply path optimization (SPO) for video ads. The video ad platform’s previous marketplace was a private one for its own clients. That’s now called Cedato X Direct, and the new open
Cedato launches Video Supply Path Optimization in its new premium marketplace Read More »
How to gain visibility in China’s digital marketplace Everyone wants a piece of the emerging market’s pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum is keeping pace. While American companies focus most of their attention on first-tier Chinese cities, lower-tier
3 Strategies to thrive in China’s lower-tier marketplace Read More »
