For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes […]
LiveRamp adds outside quality scoring to its third-party data marketplace Read More »
Facebook’s rolling out another new option for Facebook Marketplace, with a ‘Home Service Professionals’ directory being made available to all users within the US ‘within the coming weeks’. As you can see from the above screenshots, the new directory will enable users to search through, and connect with, relevant contractors for home services. The listings,
Facebook Adds New Home Services Directory to Marketplace Read More »
With influencer marketing on the rise, and with Facebook trying to find new ways to lure more influential creators to their network (particularly video publishers), The Social Network is now working on a new influencer marketplace platform, which would enable brands to find relevant influencers based on specific characteristics, then organize deals to help them
Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an
Bottos launches a marketplace for data to train AI models Read More »
Selecting the right tools to use in your content marketing program can be overwhelming. So, first things first: what type of tools do you need, exactly? An infographic by influencer marketing and custom-content platform Izea explores the differences between two types of content marketing tools: marketplaces and platforms. The infographic defines each: A marketplace is
Content Marketing Platform or Marketplace: What’s the Difference? Read More »
You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial. Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace Read More »
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Repricing products on the Amazon Marketplace can determine whether you generate sales, or not. Unless you sell your own private labeled product, you’ll likely compete with other sellers for the same products. Consider the example of a CamelBak water bottle, which is being offered by 22 sellers. This CamelBak water bottle is offered by 22
10 Repricing Tools for Amazon Marketplace Sellers Read More »
Home Podcast How Jen Young Embraced Failure and Built a Thriving RV Marketplace [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone, in today’s episode
How Jen Young Embraced Failure and Built a Thriving RV Marketplace Read More »
