Measured

Send It: How Email Deliverability Performance is Measured

There are many elements that impact your deliverability—simply knowing what metrics those are isn’t enough. In order to have the confidence to Send It, you need advanced visibility into how you are really performing and insight into problems that many email marketers miss. Today, let’s focus on two data sources—CoreSeeds and SmartSeeds—specifically designed to show you deeper insight into […]

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Top SEO Sydney Now Offers Flexible and Carefully Measured SEO Packages for Clients – Press Release

SEO BLOG / Good To SEO

SEO Sydney | SEO Agency | SEO Experts | Top SEO As a leading SEO company in Sydney, Top SEO Sydney offers flexible and carefully measured SEO packages designed and proven to get results that will boost your revenue. Sydney, New South Wales – June 26, 2019 – With more than 18 years of experience, Top

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Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The

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Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers | National

search engine optimization for dummies, SEO BLOG / Good To SEO

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How the Average Handle Time Should Be Measured to Increase the Efficiency of Service Desk Operations

customer experience / Good To SEO

The Average Handle Time (AHT) metric is the subject for this week’s installment of my ongoing series that explores service desk metrics. At first glance you might expect that reducing AHT can lead to reduced service desk costs. After all, if the time needed to resolve a call decreases, you may be able to operate

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Facebook owns the top mobile app in 10 out of 13 countries measured

Channel: Mobile Marketing, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing / Good To SEO

Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven by mobile, and mobile-only consumption

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Sprout Social + Simply Measured Alignment Update

Product Updates, SEO BLOG / Good To SEO

Sprout Social’s recent acquisition of Simply Measured offers a chance to consolidate software and get unparalleled access to a comprehensive suite of solutions. As a combined entity, we’re able to provide you with the tools necessary to unlock actionable insights from social data. The result? A greater ability to deliver exceptional customer experiences through a

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CMOs should be measured by their results, not their spend

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG / Good To SEO

“Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to their PR team for the dramatic spin — but, honestly, who cares? I certainly don’t, and it’s not just because I’ve had to dedicate

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Sprout Social Acquires Social Analytics Firm Simply Measured

press release, SEO BLOG / Good To SEO

Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022. Because the product is grounded in full-funnel analytics, Simply Measured gives social teams

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