Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do […]
Measuring YouTube Success with Brand Lift Study 2.0 Read More »
Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post. Source link
In my previous article, “Real-time SEO: Create a Google Product Feed from an XML Sitemap,” I explained how Google Shopping is expanding to include free organic search listings. The next step is to explore an easy way to measure the performance of organic traffic coming from Shopping feeds. Is it new traffic? Or does it
Measuring Traffic from Google Shopping’s New Organic Listings Read More »
Posted by BritneyMuller It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three,
Measuring product adoption by users is critical for SaaS and Cloud companies as this is the most telling indicator of the value customers are getting from products and services. And when it comes to preventing churn and driving growth, it is necessary for companies to know which customers and users are using their products, how
Measuring Product Usage and Adoption for SaaS and Cloud – The Complete 2019 Guide Read More »
“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets that Spotify gleaned from its listener data and shared as part of its 2018 “Wrapped” campaign that included digital, social, and out-of-home
5 Creative Ways to Use Data (beyond measuring KPIs) Read More »
Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded
Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working —
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Marketing Day: Facebook Attribution, WhatsApp ads, measuring engagement Read More »
Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards. I was particularly
Are You Measuring Right in Your Content Marketing? Read More »
