Being fast is no longer optional. Get current on the latest changes from Google, including page speed as a ranking signal. Source link
New Rules for Measuring Page Speed: What Social Media Marketers Need to Know Read More »
When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re up against: Email marketers of the world send out 196
Measuring Email Marketing Success: Opens vs. Clicks Read More »
How do you know whether social media is working for you? How do you translate comments and likes into ROI Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the best digital marketing strategies – but how do you know whether it’s working for you?
“Engagement” is a term in ABM that’s being thrown around loosely these days. What does engagement actually mean? What does engagement actually look like? Most importantly, what can we actually do with this engagement data? Measuring engagement means asking, “Are the right people at the right accounts spending time with the right people in your
ABM Expert Guide to Measuring, Testing and Reporting Engagement Data Read More »
What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever. He proposes a method
Want to Prove Content’s Success? Stop Measuring It Read More »
Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them make smarter buying decisions. Consider these statistics: -The average person now consults
Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer Read More »
Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business. Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on
Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think Read More »
[Chart of the day] What are the most important marketing channels for CMOs’ and the best digital channels for measuring ROI? When it comes to online vs. offline marketing for generating revenue and increasing sales, the most important media channels for CMO’s (from automotive, consumer packaged goods, retail, telecommunications, technology and travel industries) according to
The highest ranking digital marketing channels for measuring ROI Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s not just social media,” Kurt Abrahamson told me during this week’s episode of Marketing Smarts, “it’s socially engaged audiences that are important.” (You can listen to the entire episode below!) “On sites where the audience is socially engaged at
Ever wondered how the results of some popular keyword research tools stack up against the information Google Search Console provides? This article looks at comparing data from Google Search Console (GSC) search analytics against notable keyword research tools and what you can extract from Google. As a bonus, you can get related searches and people
Measuring the quality of popular keyword research tools Read More »
