Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business. We demand loyalty from customers, and we chase it fervently, but few […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For several years now I’ve heard the term “social business” bandied about; and, to be honest, I never really thought about what the phrase meant. If I had been pressed, I would have said that “social businesses” are businesses built
For businesses to succeed in this competitive world, they need to strive for excellence—and that begins with their leadership. As business owner and boss, I have found that you can’t expect stellar performance from employees if you hold yourself to a different standard. That sends mixed messages and hurts morale. But I also realize it’s not
Business Leaders: 4 Ways to Shift Your Mindset and Overcome Mediocrity Read More »
How do you manage the financial growth of your business? Does dealing with revenue give you anxiety? How do you get rid of the fears that are attached to money? Today we talk about all the scary elements of running your company’s finances. Right from the start, it is important to be laying out a
Posted by MiriamEllis Image credit: Abraham Williams If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working
Enterprise Local SEO is Different: A Checklist, a Mindset Read More »
The world reflects your view of it, so if you change the way you look at things, things change the way they look. The things we focus on create a magnet for our lives. Focus on opportunities, and doors seem to open. Focus on problems, and obstacles are plentiful. Focus on things outside of
I was devastated. I had just completed a test and the results were in. And they weren’t good. Not what I wanted or expected. But it wasn’t an ordinary test. It was the standardized “IQ” test developed by Alfred Binet in the early 1900’s that many of us have had to endure. The findings had
The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants Read More »
The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to
Building an AI mindset: Time to identify and develop skill sets now Read More »
