Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ This is never truer that in the world of marketing in general, and Offer pages […]
The huge annual Consumer Electronics Show (CES) is wrapping up today, and it seems for the second year in a row smart devices with voice assistants like Amazon’s Alexa and Google’s Assistant were the talk of the show… pun intended. With Amazon recently announcing they’ve sold over 100 million Echo devices, and analyst estimates saying
As Smart Speakers Get Popular, Voice Assistant Security Concerns Raise Read More »
Netflix announced that their original movie ‘Bird Box’ generated over 45 million streams in just the first week making it the best first 7 days ever for a Netflix film. However, some analysts say that their $12 billion in debt and mounting costs will require Netflix to either raise subscription prices again or create an
Like any job, there comes a time when you outgrow the pay rate that you’re getting from a client. After all, you don’t want to be earning the same amount of money for the rest of your life. There are two ways to get paid more. Take on new clients at a higher rate or
Everyone wants to get paid what they are worth for the job they are doing. A survey released by Payscale earlier this year says 67% of managers believe their employees are paid fairly, but only 21% of employees feel their pay is accurate. “Compensation is a key driver and motivator for most people,” says Oliver
4 tips on negotiating a pay raise at your current job Read More »
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them
How to Use Video Content to Raise Brand Awareness and Sell Your Product Read More »
Groton — The Groton Town Council will vote Tuesday on a proposal to raise Town Manager John Burt’s salary to $170,000 — a $13,000 increase — and raise the salaries of four other high-level administrators in town. “Everybody that I’ve talked to is pretty livid. Jobs are getting cut,” said Martie Pollard, president of the Groton Municipal Employees Association/CILU
Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits
You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job
Use ‘concierge selling’ to raise your e-commerce revenues Read More »
Low unemployment rates and an increase of 10 cents to the average wage is making the job market more competitive. But even in this environment, 61% of small business employees said they would give up benefits for a pay raise, this according to QuickBooks’ 2018 Small Business Pay & Benefits Report. In addressing pay and
61% of Small Business Employees Would Give Up Benefits for a Pay Raise Read More »
