RealWorld

Marketing Architects Seeks Advertising Interns Ready for Real-World Experience

MINNEAPOLIS–(BUSINESS WIRE)–Jan 8, 2019–A fast-growing TV ad agency is looking for highly motivated college students eager for a career in advertising. Minneapolis-based Marketing Architects announced they’re now accepting applications for their summer internship program. Last summer’s participants universally described the internship as a hands-on, real-world experience. “In school everything is hypothetical. It was exciting to […]

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Technical SEO in the wild: Real-world issues and fixes

A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine crawlers and indexing systems. In the real world, things get messy. Websites aren’t pristine content delivery systems, search engines aren’t infallible artificial intelligence overlords and people who code websites make plenty

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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally. Don’t expect a single paper to define, for

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How to Use Technology to Create Real-World Connections [Podcast]

Marketing Podcast with Dan SchawbelPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace, and founder of both WorkplaceTrends.com and Millennial Branding. His forthcoming book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, is

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Transcript of How to Use Technology to Create Real-World Connections

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: I love technology. I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense of isolation for a lot of

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Microsoft is Now Offering AI Certification Courses, Job-Ready Skills and Real-World Experience Included

Professionals wanting to polish their skills or add machine learning to their resume can now do so via the Microsoft Professional Program. Recognizing the need for companies to train their employees in the latest AI trends, the software giant is now offering a series of courses to the public that comes with “a digitally shareable,

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Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To get a sense of how events like this drive store visits, we set out to

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Real-world data in PageSpeed Insights

PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations. Today, we’re announcing that PageSpeed

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3 Real-World Sales Lessons From Boy Scouts Selling Popcorn

The other day some Boy Scouts (actually they were Cub Scouts, the younger kids ages 7 to 10, who are just getting started in the organization) came to my house selling Boy Scout popcorn as part of their annual fundraiser. Most of the time, Boy Scouts don’t do much in the way of professional “sales

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