Relevance

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality …

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How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance

October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room …

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The key to sustaining brand relevance? Continuous transformation

Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, particularly through digital innovations. Technology is a linchpin when it comes to providing customers with more powerful digital experiences. We’re seeing retailers interpret this by creating more …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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Facebook Relevance Score: One Metric Becomes 3

Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together …

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