Relevance

Brand Relevance: How to Identify Untapped Opportunity

Brand Relevance: How to Identify Untapped Opportunity

Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? In economics, “supply and demand” refers to the relationship between the price at which companies wish …

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Why Future Relevance and Vitality is Critical to Brand Success

Why Future Relevance and Vitality is Critical to Brand Success

Tuesday 17 March 2020, 7:02 pm Sustaining a future-focused brand is critical to driving buyer consideration, recommendation, and trust. However, brand tracking tends to focus on current performance and less on future trends.  Toluna has developed a brand tracking approach that allows both speed and automation. Learn how to apply these learnings to your company …

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Search Engine Marketing Call to Action

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality …

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How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance

October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room …

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The key to sustaining brand relevance? Continuous transformation

Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, particularly through digital innovations. Technology is a linchpin when it comes to providing customers with more powerful digital experiences. We’re seeing retailers interpret this by creating more …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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Facebook Relevance Score: One Metric Becomes 3

Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together …

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Posted by Cyrus-Shepard Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. …

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RIP Relevance Score: Facebook Introduces 3 New Metrics

You’re about to become a better Facebook advertiser. Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and replacing it with three new metrics: Quality ranking Engagement rate ranking Conversion rate ranking Let’s dive deeper. After looking more closely at Relevance Score and the metrics …

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