Let’s start by briefly defining what a call to action is. A call to action, commonly referred to as CTA, can describe any piece of content on your website that you want users to take action on. This could be a simple “Read More” link on a blog post or a large, stylized banner asking …
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …
11 Ways to Improve Your Facebook Ads Relevance Score Read More »
When it comes to promoting and growing a business, everyone knows that video is king. But what’s often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re …
The Video Structure that Big Agencies Use to Create Successful Videos Read More »
We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, …
How to Make Your Live Video a Guaranteed Success Read More »
Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there’s one single goal …
How to Boost Your Social Media Marketing Efforts with Content Marketing Tools Read More »
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash cow, the wealth creator. That old adage “first impressions count” is super true here. …
The Ultimate Guide to Creating a High-Converting Landing Page in 2019 Read More »
Content marketing is one of the most effective ways to build organic search and social media visibility because both search engines and people love useful non-commercial content. But is there any way to turn those clicks into conversions? There’s one big dilemma with any content marketing campaign: Most content targets informational intent (i.e. people who …
How to Create Better-Converting In-Content Calls to Action (CTAs) Read More »
A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service (Netflix, Spotify, you name it) or downloaded a free resource from somewhere? Well, your “action” …
While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your …
The 7 Essential Features of a Persuasive Call to Action Read More »
YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out …
How to Work with YouTube Influencers to Grow Your Business Read More »
