TeroVesalainen / Pixabay La-Z-Boy sells a lot of recliners. I don’t believe they win a lot of design awards, but then again their customers likely put a low priority on being fashion-forward in the family room. The recliner buyers wants to be comfortable and those big cushy chairs can indeed deliver comfort. That might be […]
For Better Sales and Marketing Messages, First Get Everyone Uncomfortable Read More »
This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in
As summer ends, retail sales are falling, according to in-store analytics firm RetailNext. The company recently published its latest Retail Performance Pulse report, providing a detailed analysis of how physical stores performed in August 2017. The report found sales had significantly dropped during the month. RetailNext Retail Performance Pulse August 2017 Shopper Traffic Down Specifically,
StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video The table below is
Tactical Video for Technology Sales And Marketing Read More »
Selling is always a challenge, but this year, it seems like we have even more to worry about: competitors increasingly offer lower-cost alternatives, finding true value propositions in crowded spaces is a struggle, and learning how to elude the gatekeepers that block you from decision makers hasn’t gotten easier. Then you’ve to waste time making
So far in 2017, nearly 70 Macy’s locations are set to be closed. Sears and Kmart are closing 150 stores across the country. Amazon is currently poised to take the throne of the retail industry and Uber has claimed dominance over transportation. Yet, Amazon doesn’t own any physical stores, and Uber does not own any
3 Critical Components That Affect Ecommerce Sales Read More »
It’s one of the greatest challenges for any business: Just how do you make sure your sales copy delivers the results you want? Today, I’m going to give you four simple-to-implement techniques that American Writers & Artists Inc. (AWAI) has been teaching copywriters for the past 20 years. Understand them and start applying them to
Persuasive Sales Copywriting Techniques: Compel, Engage, Persuade Read More »
Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often thought of as the first page your visitor sees, in practice, this isn’t usually what happens. The prevalence of search engines means that any page could potentially be a
How to Drive More Ecommerce Sales with Your Product Pages Read More »
Operations occur near constantly across your organization through processes and details that you may never even be aware of. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations
3 Insights on the Impact and Future of Business, Marketing, and Sales Operations Read More »
Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting on the impact of my team’s marketing efforts and dedicating resources toward the activities that drive the business. Our customers have the same imperative, which is why they invest in
Understanding how marketing and sales work together Read More »
