Sales

Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations

Product News, SEO BLOG /

By: Pierre Custeau Vice President Product Management, Eloqua, Oracle Marketing Cloud Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range […]

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Make Real B2B Connections in Marketing & Sales

60 minutes or less, intermediate, Marketing Strategy, Sales & Marketing Alignment, SEO BLOG, Strategy /

Tifenn Dano Kwan is not your typical chief marketing officer. She rides motorcycles (check out her article on LinkedIn about that), plays the drums, and goes skydiving. Her adventurous spirit carries over to the executive suite at procurement software company SAP Ariba, where she leads the organization’s global marketing vision. In an era where “job

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How to Upgrade Your Sales Enablement Program for Better Revenue

Sales Enablement, Sales Management, sales tools, SEO BLOG /

Sales enablement tools should be just that: tools that enable your sales team to work more efficiently and sell more of your products or services. It sounds simple enough, but according to Aberdeen research, about 92 percent of companies see lower conversion rates because of friction within the sales cycle. In their eagerness to help

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Why Building a Great Sales Team Is Like Building a Winning Baseball Roster

Baseball, Major League Baseball, Sales, Sales & Marketing, sales team, SEO BLOG, Sports /

Spring is here and another baseball season is underway! Baseball is known as America’s national pastime because there’s something uniquely American about it—it’s a game of teamwork, discipline, attention to detail, and perseverance in the face of failure. In the same way, baseball is a lot like sales! And if you’re trying to build a

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The Sales and Marketing Machine That Feeds You Leads on Autopilot

Business, SEO BLOG /

The passive-aggressive war between sales and marketing must end, and marketing departments must own sales targets for lower-value commodities within the portfolio. Referrals are king, but no salesperson can make their numbers on referrals alone. Nor can you exceed sales target without the assistance of others. As a seller, you can lead the way by

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4 Ways Your Sales Team Can Help Your Content Marketing Efforts

Content marketing, SEO BLOG /

Understandably, content marketing and sales are two distinct departments in a business. But that’s not to say that they’re so different they have no connection with each other – far from it. Actually, when content marketing and sales work together, you’re more likely to have “happily-ever-after” endings for your business. No, not a literal end,

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