April 18, 2018 As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but […]
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand your marketing efforts and establish a
In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) may be social media’s most significant contribution to the world of marketing. A post on the Adweek blog said, “As the world has shifted to
The 9 Best User-Generated Content Platforms for Driving Engagement and Sales Read More »
Metrics, tracking, analytics … these are terms and practices business professionals are probably all too familiar with — and for good reason! By measuring key sales metrics, business owners can more reliably predict sales performance and can keep sales-related costs in check. Sales, leads and profit margins are tracked by nearly every business owner, but
6 Metrics You Can Track to Get More Sales While Spending Less – Small Business Trends Read More »
Social media is not just a great tool to promote your business and draw customer attention. If used optimally, it can also be an effective ecommerce platform for your small business. That’s according to product review and coupon site, 16best.net. The site has gathered data to show the potential of social media to drive sales.
Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to
How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.
Stop Losing Sales with These 8 Persuasive Web Design Principles Read More »
As announced last Fall, today we’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and LinkedIn Sales Navigator is now available for joint Oracle Eloqua and LinkedIn customers. Deliver Unified Buyer Intelligence. Leveraging the power of Oracle Eloqua Sales Tools and LinkedIn Sales Navigator enables sales professionals to view
Learn how AWA digital helped Superfi increase conversions by a data-driven header test Hifi retailer Superfi came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their ecommerce website. Using their tried-and-tested research framework (see figure below) AWA gathered quantitative and qualitative data, cross-referencing findings to form test ideas.
How split testing increased a sales funnel conversion rate by 41% [case study] Read More »
The digital landscape today is so vast and fast-paced that brands need to adapt quickly if they don’t want to be left behind. It used to be that blogs were the way to create content on the Internet, but now we are living in a visual world, and videos are the jewels in the content
