intermediate

Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that …

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Future of Search: Voice, AI, and Engagement With Content

Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic …

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success. …

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The Future of Marketing: Minter Dial on How to Prepare for Disruption

In the face of technological disruption, some businesses become obsolete and others are able adapt. From the outside looking in, it can be difficult to see why either outcome occurs. The key to navigating disruption in your industry is mindset, according to digital marketing expert Minter Dial, who maintains that there are specific mindsets businesses …

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Marketing Strategy – ABM, Trends in MarTech, and the Importance of Data Hygiene: DiscoverOrg’s Katie Bullard on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you were on a desert island and still had to build a pipeline for your company, what would you need? DiscoverOrg chief growth officer Katie Bullard maintains that the one crucial thing any stranded marketer must have is data. “What’s the …

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B2B Positioning and Messaging: Tips and Advice

Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing …

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