intermediate

Fall into Pumpkins – Teacher Tech

My good friend Christine Pinto was telling me she was having her Kindergartners do some pumpkin activities this week in anticipation of going to a pumpkin patch. I thought alicekeeler.com/pixelart would be a fun way for kids to make a pumpkin since after all, the answer is always a spreadsheet! Using my pixel art template …

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National Geographic Educator Resources – Teacher Tech

I Love Real Data!!! My typical joke is “Who is Bob and why is he carrying 40 watermelons?” As a math teacher pretty much the entire textbook is “who cares?” it’s hard to engage students with contrived word problems. However, I believe students DEEPLY CARE! They want to change the world and be influential. This …

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The Office is on Fire – Claim, Evidence, and Elaboration

The art of the lesson plan is knowing your students and creating an engaging lesson for the students you actually teach. This is the problem with pre-made lessons from the publisher, they don’t know your students. An English teacher, after noticing his students were really into the television show The Office created a hook for …

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Checkbox: Check It – Teacher Tech

Google Sheets Checkboxes Checkboxes in Google Sheets has become a spreadsheet staple! Incredibly easy in Google Sheets. Highlight the range you want checkboxes and use the Insert menu to choose “Checkbox.” True or False The checkboxes are the value of the cell. When checked the value is true. When not checked the value is false. …

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Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that …

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Future of Search: Voice, AI, and Engagement With Content

Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic …

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success. …

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »

The Future of Marketing: Minter Dial on How to Prepare for Disruption

In the face of technological disruption, some businesses become obsolete and others are able adapt. From the outside looking in, it can be difficult to see why either outcome occurs. The key to navigating disruption in your industry is mindset, according to digital marketing expert Minter Dial, who maintains that there are specific mindsets businesses …

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