There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate […]
Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales. “One out of every six dollars this holiday season will be spent between Thanksgiving
Attending business networking events for me has often been a waste of time. It feels like speed dating without a happy ending. Too many people with business cards and nothing in common. The experience? Frustrating, fake and futile. Much snake oil and not enough authentic connecting. The social web has reinvented that desperate business networking.
25 LinkedIn Facts and Statistics You Need to Share Read More »
Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Heading into the 2017 holiday season it may be surprising to learn it’s not Amazon leading in organic search market
Organic Search Market Share in Retail Dominated by Macy’s, Not Amazon, in Q3 2017 Read More »
Snapchat recently updated its iOS app with a feature that was previously only available on Android — link sharing from third-party apps. When you’re viewing content in another app and tap the share button at the bottom of the screen, you will now see Snapchat as an option of other apps to share to. A
Now You Can Share Links to Snapchat from Third Party Apps on iOS Read More »
Influencer marketing has become one of the most powerful tools in outreach, and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this video, I talk to several top digital marketers about how influencers fit into their overall
Top Brands Share Secrets to Successful Influencer Marketing [Video] Read More »
I’m always looking for ways to improve my production because the more I can get done means the more return on my bottom line. I’m always asking myself this question: What was my total output in the end of the day? If the answer is honest and I know deep inside I got a lot
Extraordinary People Share More Productivity Tips Read More »
Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid
Google’s dominant share of phone search ad clicks steady at 97% Read More »
A new Slack screen sharing feature is going to expand the platform’s collaboration capabilities by letting small business teams, freelancers and clients work together as if they were in the same room. Slack just announced users can now invite their colleagues to write, code, design and simply work together from a shared screen to contribute. The
Slack Literally Lets You Share Control of Your Screen for Team Collaborations Read More »
