As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little […]
Do Twitter Ads Really Work? 17.2 Million Views From a Single Tweet Read More »
The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In
With Customer 360, Salesforce brings a single customer view to its B2C side Read More »
By using data your marketing can be smarter, faster and messages more relevant. This explains the current interest in customer data platforms (CDPs). I am a big fan of the idea of a CDP to bring together and make the best use of our data – and the story goes that we can create a single
You don’t need a single customer view, you need a practical customer view Read More »
Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if they’re traveling or doing something
11 Ways to Make a Living on Social Media Without Selling a Single Product Read More »
Everyday, you communicate with people — whether you’re speaking on stage to a live audience, presenting a webinar to thousands of online viewers, meeting one-on-one with colleagues, clients, or potential customers. Many of these performances are high-stake situations. Your audience will enjoy your presentation or become bored. You’ll land a new client or lose a sale.
2 Rehearsal Secrets for Delivering an Amazing Performance Every Single Time Read More »
Collecting payments and communicating with customers are both important functions for a small business. But they’re rarely spoken of together, much less included in the same tools. Now there’s a payment processing tool to help businesses both process payments and improve customer engagement. SpotOn Transact is the latest venture from Matt and Zach Hyman, brothers
SpotOn Offers Payment Collection and Customer Engagement in a Single Tool Read More »
If you’re looking to take your business to the next level and help your products stand out, you can’t afford to ignore the power of product tutorials. Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand
SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over. Check out this tweet from Google Webmaster Trends Analyst John Mueller: The web has moved from
An SEO’s survival guide to Single Page Applications (SPAs) Read More »
I’m a fan of Uber CEO Dara Khosrowshahi. In a few months, he’s worked hard to transform Uber’s image from a company known for bad behavior to one that is eager to learn from its mistakes and play nice with others. But a recent tweet from Khosrowshahi threatens to destroy the image he’s worked so
Uber CEO single insulting tweet destroy months work major lesson emotional intelligence Read More »
Have you tried the new not-really-a-Dollar Menu at McDonald’s? According to the numbers, you probably haven’t. And that’s hurting McDonald’s, the world’s second-largest restaurant chain, to the tune of billions of dollars. So much so, that McDonald’s just suffered the worst day in its entire history, at least by one metric: the total dollar drop
McDonald’s Just Had the Single Worst Day in Its Company’s History. Here’s What Happened Read More »
