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7 Simple Steps to Get Started with Segmentation

Content Ideas, contextual email marketing, Email Marketing, Engagement, personalization, Segment, segmentation, SEO BLOG / Good To SEO

Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the […]

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Getting Started With Email Marketing Localization

There is a common belief that the Internet’s language is English by default. The truth is that 70% of Internet users, even if they do understand English, are in fact non-native English speakers. In the “Can’t Read, Won’t Buy” report, Common Sense Advisory found that 75% of customers prefer to purchase products when targeted in