As Facebook continues to expand its video push, and with other platforms like Snapchat and Instagram also seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform, and by a significant margin. Indeed, YouTube recently underlined this by reporting that it now has more than 1.5 […]
Mind-Blowing YouTube Stats, Facts and Figures for 2017 [Infographic] Read More »
In a recent ProBlogger Mastermind, I shared a slide that seemed to hit a nerve with the group. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. I included this in my Mastermind session after having
Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a hair-pulling task! Google 2017 Ranking Says:
It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS] Read More »
What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs
28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017 Read More »
Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a
Ultimate Email Marketing Cheat Sheet: Facts, Stats & To-Do’s Read More »
Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today’s infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place. Among the stats highlighted in the infographic are the following:
I know I say this every month, but man, there was a lot going on at the WordStream blog in August. It might not have been the busiest month news-wise (though we did see some important changes to how ad rotation is handled in AdWords), but that didn’t stop us from publishing some very exciting
Landing Page Tests, Conversion Rate Stats, & More Top Stories from August Read More »
While most every business now has an SEO strategy of some description in place, most are focused solely on Google. Which makes sense, Google does hold some 81% of the global search engine market, but there are other search platforms out there, and they are being used by a lot of people. Take, for example,
Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] Read More »
ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation
25 Killer Marketing Automation Stats (Pssst! They’re New Ones!) Read More »
As long as people have carried mobile phones, marketers have seen the potential for a new way to contact an engaged and responsive audience. So far, however, SMS hasn’t picked up like other forms of communication have, especially in the US. But the channel is on an upward trajectory, and today’s infographic, by Semaphore, explains
SMS for Business and Marketing Communications: Trends & Stats Read More »
