Why is the digital marketing landscape so hot for storytelling? The answer is that digital storytelling taps into the same need that readers have to be transported by the power of words and images, but it also does something else. It tells the audience the ‘why’ of your business as opposed to the ‘what’, and […]
3 Brands Who Sell Their Culture Through Social Media Storytelling Read More »
In July 2016, Unilever shocked the business world. They were purchasing Dollar Shave Club—a startup dreamed up just five years earlier by an improv comedian named Michael Dubin— for $1 billion. Reporters were baffled. Similar e-commerce subscription startups like Birchbox, Trunk Club, and Stitch Fix had failed to attract anywhere near the same interest. Plus,
How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand Read More »
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate
Go Behind the Scenes of Coca-Cola’s Storytelling Read More »
Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and
The Art and Science of Storytelling — And How to Use Both to Reach Your Audience Read More »
As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, and it’s not hard to see why.
How to Use Visual Storytelling to Improve Your Social Marketing Read More »
Stories are passed down from one generation to the next. Aesop, the Greek storyteller is credited with some of the best known tales. Though none of his writings survive, it is the storytelling tradition which continues. Image Source: Moz Today, every company is trying to share their unique story with the world. But I won’t bore
5 Brand Storytelling Examples To Energize Your Content Read More »
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created
Video Storytelling Secrets From an Award-Winning Series Read More »
Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn
How to Increase Sales by Mastering the Art of Storytelling Read More »
illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of one of many companies that write resumes I do this by working
We are all storytellers. Each action we take plays a part in telling a story. The email you sent yesterday following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go on. The truth is everything we say and
The Busy Marketer’s Guide to Storytelling & Digital Marketing Read More »
