It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity. Here are 12 that are memorable for me. 1. Sorrell on GDPR, WPP & ITV Let’s start with day two headliner Sir Martin Sorrell. In a year where marketers seem to have said the […]
The 12 most surprising quotes from the Festival of Marketing 2018 Read More »
Did you catch Joe Pulizzi’s talk at Content Marketing World 2018? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place Read More »
Neuromarketing. Sounds fairly complicated, doesn’t it? Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your
Surprising Facts Businesses and Marketers Should Know Read More »
Posted by willcritchlow You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing
Surprising SEO A/B Test Results – Whiteboard Friday Read More »
The internet’s most popular search engine is celebrating its 20th birthday today. Officially, Google was incorporated on 4th September, 1998 – making it 20 years and a few weeks old today – but it has often chosen to mark its birthday on 27th September instead. Few people know exactly why, though The Telegraph speculates that it’s
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Are we so distracted by social media that we have forgotten about “the media” in our marketing efforts? Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing
60 Surprising Tips for Getting Attention in Mass Media Read More »
With more and more data available, personalization is fast becoming an expectation. Check out these stats. Source link
13 Surprising Email Personalization Statistics [Infographic] Read More »
Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever feel that as a marketer, you’re more valued for your analytical ability and technical chops than your creative skills? It turns out you’re right—well, half-right. Yes, marketers are under more pressure
Modern Marketing Benchmark Survey: 6 Surprising Findings Read More »
While small manufacturers have processes and systems which are manual — and labor and time intensive — this business model must evolve to stay efficient and competitive. As a result, small businesses are integrating a range of technologies to optimize the resources they have, which is where cloud computing comes in. Small manufacturers and specialized
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Productivity is something many employers look for in their current staff as well as in new hires. If employees are productive it costs the business less to achieve the same results. But productivity depends on many different factors. For instance, whether or not the employee is managing time wisely can impact productivity. So can their
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