Tags

Where to Add Campaign Tags: A Comprehensive Checklist

Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to […]

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Facebook’s Adding New Messenger Tags to Boost the Utility of Business Interactions

Facebook continues to work on building out its Messenger business options – Messenger chief David Marcus recently noted that he remains confident Messenger will be a ‘game changer’ for digital transactions. And while not everyone’s as enthusiastic as Marcus is, and Messenger Bots, in particular, haven’t resonated as Facebook would like, there’s still plenty of

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Beginner’s Guide to Using Rel Tags to Improve Your Site’s Rankings

Rel tags are powerful tags that can be added to a website to signal a relationship between the current webpage and the webpage to which the tag links. Using these tags properly can help you stay clear of duplicate content penalties, primarily by informing search engines of the original page and the pages that are

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Google Ignores Geo Meta Tags in Regular Search Results

Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations.  But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in question, are the geo location meta tags: <meta name=”geo.position”

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What’s the Difference Between WordPress Catoeries and Tags? Explained

Home / Basics / What’s the Difference Between WordPress Categories and Tags? (YouTube Video) By WinningWP Editorial August 5, 2017 One of the first things to confuse new bloggers is the old ‘WordPress categories vs WordPress tags‘ question! What’s the difference between the two? How to use them? And when to choose to use one

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Segment with Tags and Send Broadcast Newsletters to Tagged Segments

It’s no secret that sending personalized emails is the best way to ensure the right content gets delivered to the people who want it most. It’s also no secret that the best way to do so is by sending targeted emails with contextual content to specific subscriber segments. Targeted emails can drive up to 77

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DoubleClick Floodlight Shopify Tag integration featured

How to Add DoubleClick Floodlight Conversion & Remarketing Tags to Shopify

If you run a Shopify ecommerce website and would like to add either a Google DoubleClick Floodlight Remarketing (Retargeting) Tag or a Google DoubleClick Floodlight Conversion Tag then the short and detailed guide below will walk you through how to set them up easily within your Shopify theme and admin area. If a digital marketing agency has asked

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