magento

6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about 70%. In terms of revenue, businesses lose $18 billion each year due to cart abandonment. That’s a huge number! Across the globe, there are 250,000 merchants …

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are …

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Top 18 Magento SEO Plugins for Your E-commerce Site

Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact: Magento has around 1.9% of the CMS market share Merchants using Magento grow 3 times faster, on average Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites However, Magento …

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Shopify, Magento or WooCommerce? Which To Choose and Why? (2020)

Home / eCommerce / Shopify, Magento or WooCommerce? An Introduction to the Best Three Online eCommerce Solutions By Colin Newcomer Last updated: December 16, 2019 If you’re thinking of launching an eCommerce store, you’re definitely not alone. Consumers are spending increasingly higher amounts online, with spending up 14.2% in 2018 as compared to 2017. To …

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A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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5 red flags you should be aware of when interviewing Magento developers

What makes any company great are employees who drive the business to success. Common truth, but it can be hard to find people who are just the right fit for your company. As an Onilab’s CTO, I’ve gone through numerous tech interviews with the developers and there are certain things I look for in every …

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“Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In May Adobe acquired commerce cloud platform Magento for $1.68 billion and in September of this year, they acquired Marketo, a leading B2B marketing automation company, for $4.75 billion. Previous to these acquisitions Adobe has primarily been a …

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10 tips to make your Magento online store more secure

An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s …

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Beginner’s Guide to Using Rel Tags to Improve Your Site’s Rankings

Rel tags are powerful tags that can be added to a website to signal a relationship between the current webpage and the webpage to which the tag links. Using these tags properly can help you stay clear of duplicate content penalties, primarily by informing search engines of the original page and the pages that are …

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SG How to Set Up a High Converting Facebook Retargeting Campaign

How to Set Up a High-Converting Facebook Retargeting Campaign

Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers, …

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