Tailored

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Merkle launches bidding platform tailored for Amazon sponsored brand ads

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per …

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Tailored Views For Social Engagement

Managing a multi-purpose inbox for all of your social channels is hard enough. With a unified social feed consisting of customer service inquiries, Retweets, @mentions, ad comments, complaints, praise—the list goes on—it’s becoming even more of a challenge. This is especially true when considering the growing engagement rates between brands and customers. It’s clear that …

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Tailored Digital Experiences with Marketing Automation

Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank …

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