How do successful entrepreneurs make the right decision? How should business owners approach the latest technological innovation or social media platform? How can we ensure the maximum value from the time and money we invest in new directions? With IGTV just launching recently, it is easy to feel excited or daunted by another avenue that […]
What You Need to Know About IGTV That No One Else is Talking About Read More »
ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our daily lives. Nowadays, marketers aren’t asking “why ABM,” they’re asking “how ABM.” How do I get my strategy up and running? How do I bring Sales into the
Why marketers finally stopped talking about ABM (and started practicing it) Read More »
In celebration of Women’s History month, yesterday we held an #SMTLive Twitter chat dedicated to all the amazing women working in social media. Last year’s “Women in Social Media” chat was such a huge success, we knew we wanted to do it again. This time we asked the Social Media Today influencer women — Lucy,
Talking About Women in Social Media [#SMTLive Recap] Read More »
Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message
Why are marketers talking about taking agency services in-house? Read More »
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of
Last week, I passed my one year anniversary as head of the US Digital Service (USDS). So when Mr. Money Mustache asked for an interview, I was delighted to talk about some of the work that the USDS does. If you aren’t familiar with Mr. Money Mustache, he writes about a philosophy of badassity in
Talking to Mr. Money Mustache about the US Digital Service Read More »
Jenny McCarthy appeared once again on Dick Clark’s New Year’s Rocking Eve and had social media comparing her to Joan Rivers and discussing McCarthy’s stance on vaccinations. McCarthy joined Ryan Seacrest to count down to 2018 but many were talking negative about the female co-host. McCarthy has been co-hosting Dick Clark’s New Year’s Rockin’ Eve
There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty cool, but I must admit that the idea of talking search ads day-in,
What you learn from talking with Google’s largest advertisers all day, every day Read More »
Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least,
The big problem with PPC attribution modeling no one is talking about Read More »
Have you ever seen your employees nodding their heads in agreement, but simultaneously noticed a glazed look in their eyes while doing so? Or have you asked for something, received a verbal cue that the request was heard, and not seen any results? In these cases, you were heard, but you weren’t listened to. Hearing
You Might Be Talking to Your Employees, But Are You Influencing Them? Read More »
