Facebook has announced that it will live-stream 47 college basketball games this season as it continues to build out its slate of programming for ‘Watch’, it’s YouTube-like video platform. It’s the latest move in the streaming battle, with Twitter, Amazon and YouTube all working to provide the best, web-based TV service in order to attract […]
Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at
Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally Read More »
Facebook recently announced that they’re conducting a test of a new News Feed format which would remove direct Page posts from the main News Feed. This would mean your main feed would predominantly become updates from friends and family, with posts from Pages you follow available on a separate ‘Explore’ feed. An example of how
3 Key Considerations in Facebook’s Latest News Feed Tests Read More »
Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely so. Last week Facebook officially rolled out its Explore Feed for people to find posts from Pages they aren’t connected to. Now Facebook is testing whether to make that Pages-only feed the only
Facebook tests removing organic Page posts from News Feed Read More »
Twitter is testing a 280 character limit, while suggesting that letting people say more will get them to tweet more. That’s right, Twitter is doubling its signature 140 character limit to 280, a move intended to give people more room to express themselves. Don’t go on Twitter and try to compose an extra long tweet
Twitter Tests a 280 Character Limit: What You Need to Know Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR Read More »
Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development
Facebook tests web-based VR within News Feed posts Read More »
Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase
Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is
What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. People are not getting convinced where they
5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns Read More »
